Do Sales People Need Personal Brands?

Personal brands are all about YOU! What you stand for, how different you are, and how you are going to do business. They create the frame for you to do business. Without knowing who you are - your 'personal brand' - how can you present anything else? Article at www.modernselling.com front page, on why sales people do need a personal brand before attempting sales.

'A Useful Guide to Personal Branding' is written for everyone who wants to start their own business, improve their status with clients or their employers. As well as all the information in the guide, there is an exercise section at the end of each chapter and a toolkit too. Its available from the book section here.

Do let me know what you think of the article and whether you would like an article on your site, or magazine.